Source: World Health Organization (WHO)
MANILA, 20 October 2025 – Behind the laughter and the clinking of glasses lies a harsher truth. Alcohol leaves marks that cut deep: from teenagers injured in road crashes, mothers facing breast cancer to neighbourhoods affected by alcohol-fueled violence. These are just some of the impacts of alcohol on young people, families and communities.
Alcohol is one of the biggest preventable killers in the Region, claiming nearly one life every minute. In 2019 alone, alcohol contributed to more than 485 000 deaths in the Region, including one in five deaths among men aged 20–29. Globally, alcohol is linked to more than 200 diseases and conditions, from cancers and liver disease to mental health problems, violence and injuries. And despite clear evidence of harm, alcohol largely remains cheap, widely available and aggressively marketed.
“It may surprise you, but any level of alcohol consumption carries risks – for the health and well-being of individual drinkers, families and communities,” said Dr Saia Ma’u Piukala, WHO Regional Director for the Western Pacific. “Governments have the tools to reduce alcohol consumption and the multi-faceted harms it causes, protect children and young people, and save lives. At the 76th Regional Committee for the Western Pacific, Ministers of Health and other policymakers will be urged to implement priority actions to protect health for all.”
Rising risks, widening inequities
Per capita alcohol consumption in the Western Pacific was 5.2 litres in 2022, already above the global average, and some countries in the Western Pacific Region have some of the world’s highest consumption.
The harms associated with alcohol use often hit hardest the vulnerable population hardest, including women, young people and indigenous communities, deepening inequities. Heavy episodic drinking is widespread, especially among young people, and it is growing among young women.
Regional solutions and momentum
Despite these challenges, countries in the Western Pacific are showing that progress is possible:
· Samoa raised the minimum alcohol purchase age to 21, restricted sales hours and introduced alcohol-free zones.
· The Philippines used excise tax reforms to both reduce alcohol consumption and generate billions in revenue for health services.
· Viet Nam enforced a zero-tolerance drink–driving law, resulting in fewer crashes, injuries and deaths, and more recently, approved a landmark excise tax reform.
· Brunei Darussalam implemented a comprehensive ban on alcohol advertising, sponsorship and promotion – reducing consumption and protecting youth.
The way forward: accelerating action
However, the progress has been slow and uneven. A regional resolution and the draft Regional Implementation Plan for Alcohol Control call on countries to accelerate adoption of evidence-based policies in line with WHO’s Global Alcohol Action Plan 2022–2030 and the SAFER technical package.
WHO urges governments to adopt high-impact policy measures that are included in the WHO ‘best buys’ – evidence-based and cost-effective measures to reduce alcohol use and harms:
· Raise alcohol taxes and adjust them regularly for inflation and income growth.
· Restrict availability, including through licensing systems, limits on outlet density and hours of sale, and controls on online and home delivery.
· Ban or comprehensively restrict alcohol marketing, especially digital advertising targeting young people.
· Enforce strong drink–driving laws with random breath testing and strict penalties.
· Integrate screening and brief interventions into primary health care and ensure access to treatment for alcohol use disorders.
· Raise public awareness about alcohol harms and the benefits of effective alcohol control policies
Looking ahead
The Western Pacific Region has committed to reducing alcohol consumption by 20% by 2030. But progress remains slow and uneven, and only one country in the Western Pacific, Brunei Darussalam, has implemented all three WHO “best buy” measures: higher taxes, marketing bans, and restrictions on availability.[WR1] [SM2]
“Every policy that reduces alcohol use, when implemented and enforced, saves lives,” said Dr Hiromasa Okayasu, Director of Health Promotion at the WHO Western Pacific Regional Office. “If we act now, we can prevent cancers, heart disease, road deaths and violence – and build healthier, safer societies for generations to come.”
WHO remains committed to working with countries and partners to “weave health for all,” reflecting its regional vision that interlaces efforts, resources, and expertise to protect health, keep the Western Pacific safer, and serve the more than 2.2 billion people who live in this vast region.
For more on the 76th WHO Regional Committee for the Western Pacific, visit:https://www.who.int/westernpacific/about/governance/regional-committee/session-76
